Social Class & Demographics

I have researched into the demographic to ensure that I know and am able to indentify the audience that some of the magazines are trying to attract. Magazines addentify and gain their audience by the use of advertisement since that is how they make their money. Instead of selling the magazine for profit, they use the advertisement to make their profit.

 

This grid shows the different rankings and classes that certain people fall into, which is based on what their occupation is. This is used to ensure that it is clear to see whom you are aiming your magazine at. For example, Vogue being a high end magazine at the price of £3.99, has much more content both being expensive and intricate. Meaning that it would most likely be Upper Middle Class that are targetted in this situation. Whereas with magazines such as NME are at the price of £2.40 and have much less content compared to that of Vogue. This would mean that the magazine NME would be trying to aim for the C2 and D ranking due to the price and content.

Due to tthis research I shall be aiming my magazine at the D - E social class due to the fact that it is aimed at a younger age range. Some of which shall not be working, still in education, and others whom have just entered the working world. This means that the price shall be low, £1.90. NME a lower class magazine based around the indie genre has a price of £2.40 as well as Kerrang! which has the price of £2.20. This is the sort of price I wish to aim for since I would have a similiar audience as well as the content. This is how I would adhire to their needs so that it is affordable as well as making sure that they get what they paid for by including many articles and information that is relevant to the magazine. I will also include free gifts and competitions so that it seems more interesting and that the creators wish to be more involved with their audience. This happens in almost all magazines and where they include competitions for the audeince to get involved which normally consists of a drawing competition, Quiz or simply to text and see if you won by mere luck of being chosen. The prize which you get would usually be tickets to up and coming concerts, things signed by various bands and artists or could even be limited editions of said magazine. You can also include free gifts such as tickets, rist bands, CD's and the most common of all posters. This, by using a plug, would make the audience wish to buy the magazine since it offers many free and limited gifts.